FINO Mission Statement:

To inspire a bold and resilient way of life by crafting exceptional products and experiences that empower individuals to overcome challenges, to celebrate victories and live without limits FINO Vision Statement: To be a globally iconic lifestyle brand, rooted in the spirit of perseverance, authenticity, and celebration, creating a legacy that transcends industries - from premium tequila to transformative lifestyle ventures

FINO Tequila Core Values: Resilience: Reflecting Yuvraj Singh’s life mantra that failure is not an option. FINO represents strength and persistence in the face of adversity. Authenticity: Upholding the highest standards in crafting tequila without any additives, staying true to tradition and quality Celebration of Triumphs: A toast to life’s victories, big or small Inspiration: Encouraging people to take bold steps and turn their setbacks into comebacks

The name FINO speaks for itself. The Spanish translation of the word is “fine or exquisite”, which is a perfect descrip- tion of FINO; a smooth, luxurious sipping tequila. FINO is also an acronym that FINO founders use to inspire themselves and others. Failure is Not an Option - the meaning dating back to the same words repeatedly spoken dur- ing the 1970 Apollo 13 mission. The very same words that Yuvi lives and breathes on and off the field!

FINO Mission Statement:

CELEBRATE THE GRIND. TOAST TO TRIUMPH. SIP RESPONSIBLY

CELEBRATE THE GRIND. TOAST TO

TRIUMPH. SIP RESPONSIBLY

FINO Mission Statement: